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PRODIGY®

means

Professional

 

With the help of Internet, managing a real estate brokerage is getting easier and easier.  Customers can search online for their dream homes without any boundary.  Buyers in a country can easily search houses in another country via Internet and view the interior by virtual tours.  Countries like Canada and the US have a well developed MLS (Multiple Listing Service) system also enable real estate brokers to exchange information freely, while the general public can also get access into the system via Internet to make their own searches.

 

On the other hand, the effective use of hi-tech products such as computers, colour printers, scanners and cell phones makes small operations of brokerage firms not only possible, but also flexible to compete with stakeholders in the field.  As a result, many small brokerage firms were opened in recent years to increase the profitability of individual agents.  Among them, many are one-person companies.

 

The first challenge that such small companies have to face is they don't have a well known name; a name that people are familiar with.  People often go for the names that they are familiar with.

 

Another challenge for independent brokers is that they have limited connection with other agents.  A franchise brokerage firm may have over 100 agents and referral is one of the main streams of their business.

 

Having a reputable name or joining an organization for networking to get referrals are the options that independent brokerage firms should consider.  Prodigy and CICTA may be the solutions for you.

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